How We Made It Happen
About the Company
Dove Electronics is a specialized distributor serving professional engineering and procurement teams with hard-to-find electronic components. Its catalog spans hundreds of manufacturers and tens of thousands of SKUs, supporting manufacturers, OEMs, engineering organizations, and contract manufacturers with the precision and availability their production schedules depend on.
Dove Electronics at a Glance
Goals & Challenges
Dove Electronics’ digital transformation focused on modernizing product discovery while preserving the highly specialized search experience its customers depended on every day.
Key Challenges
- Platform End-of-Life: Magento 1 was approaching end-of-life, limiting long-term scalability and support.
- Growing Catalog Complexity: A catalog expanding past 30,000 products made fast, precise product discovery increasingly difficult to support.
- Evolving Search Expectations: Engineers and procurement teams search by part number, specification, and availability — expectations that had outgrown the existing platform.
- ERP Connectivity at Scale: Syncing customer, product, inventory, and order data with Axiom ERP required a more scalable integration approach.
- Performance & Maintainability: Long-term performance and maintainability had become strategic priorities as the business scaled.
Despite these challenges, Dove Electronics’ vision was clear: build a digital sourcing platform that reflects how technical buyers actually work — not simply a newer version of the existing site.
Solution: i95Dev’s ERP-Driven Commerce Transformation
i95Dev, Dove Electronics’ existing Magento 1 partner, led the transformation of Adobe Commerce into a precision-built sourcing platform aligned with electronics distribution workflows.
1. Advanced Product Discovery & Catalog Architecture
- Interactive, data-grid-driven catalog for 30,000+ products
- Page-reload-free navigation and instant sorting
- Dynamic filtering by technical attributes
- Side-by-side component comparison
2. Sourcing-Ready Product Information
- Real-time inventory and incoming stock visibility
- Lead-time information at the product level
- Alternative and similar component suggestions
- Manufacturer-specific product detail
3. Manufacturer-Centric Commerce
- Browse and filter products by manufacturer
- Manufacturer-specific category navigation
- Featured product discovery by brand
4. Quote-Driven Procurement Workflows
- Request for Quote and Add to Quote functionality
- Stock availability inquiries
- Custom product requests
- Notification workflows for unavailable inventory
5. Adobe Commerce ↔ Axiom ERP Integration
- Bidirectional sync of customers and product information
- Real-time inventory availability
- Quote, order, and shipment synchronization
6. Migration to a Modern, Scalable Platform
- Full migration from Magento 1 to Magento 2 (Adobe Commerce)
- Preservation of existing data and business logic
- Platform built for performance, security, and ongoing innovation
Real Impact. Measurable Results.
The partnership with i95Dev delivered measurable improvements across product discovery, customer experience, and operational efficiency.
By Numbers
Real Results in Action
Distributors across electronics, industrial, and manufacturing sectors face the same pressures: growing catalogs, rising expectations, and buyers who want consumer-grade digital experiences even for highly technical products.
Dove Electronics’ journey shows how aligning commerce with the realities of technical sourcing can turn complexity into a lasting competitive advantage.
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