Comscore states, “while the number of mobile users equaled the number of desktop users in the year 2014, desktop users have seen a steady decline since then with mobile users touching a figure of almost 1900 million globally”. Now, that is really staggering.
Phones are getting as smart as the user is; technology is simply lapping up rapidly evolving customer behavior, paving way for a continuously improving retail system. Hand held devices have become increasingly popular and e-sales are climbing due to its sheer convenience and ability to adapt to changing preferences. Businesses are now ready to dive headlong into mobile commerce in anticipation of the success it brings.
Our whitepaper elaborates on all aspects associated with the world of mobile commerce such as-
- The emergence of smart phone capabilities
- How businesses can make the most out of the convenience factor
- The role of mobile apps in mobile commerce
- An introduction to mobile advertising concepts.